Michael Okereke President BEEC International
President's Welcome
BEEC International is Africa’s premier management development and staff training organization, delivering high-impact corporate training programmes to executives and professionals across the continent. Its Executive Development Programmes have been delivered in some major African cities and the Middle East including Nigeria, Ghana, Kenya, South Africa, Senegal, Côte d’Ivoire, Uganda, Namibia, Republic of Benin, The Gambia, Dubai and Abu Dhabi.
BEEC empowers organizations to enhance leadership, operational efficiency, and workforce performance through world-class learning and development solutions.
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The Faculty
BEEC Structure
BEEC EXECUTIVES DEVELOMENT & LEARNING DIRECTORATE
BEEC Public Courses
Participants for BEEC public courses come from a wide range of organisations across both the private and public sectors. These courses are designed to bring together professionals from diverse industries and backgrounds, creating a rich learning environment.
Beyond the structured training sessions, participants gain the unique opportunity to share practical experiences, exchange ideas, and build valuable networks that often extend beyond the classroom.
This interaction not only enhances individual learning but also fosters collaboration and professional growth across different sectors.
BEEC International Training Programme In Africa & Middle East
BEEC has successfully delivered high–quality professional training programmes to clients across major cities in Africa and the Middle East. Over the years, the organisation has built a strong reputation for excellence by equipping professionals, executives, and organisations with cutting-edge knowledge and practical skills that drive performance and growth.
Our training footprint spans a wide range of countries, including Nigeria, Ghana, Kenya, Benin Republic, Côte d’Ivoire, Namibia, South Africa, and The Gambia. Through these programmes, BEEC has partnered with both private and public sector organisations to strengthen capacity, enhance competencies, and promote best practices that meet international standards.
By bringing together participants from diverse industries and cultural backgrounds, the BEEC International Training Programme not only provides valuable learning experiences but also fosters cross-border collaboration and networking among professionals across Africa and the Middle East.
BEEC’s In-House Training Capabilities
The Education and Learning Division of BEEC provides specialised in-house training programmes that are carefully designed to meet the unique needs of each client while addressing specific learning gaps within their organisation.
Our process begins with a thorough assessment of the client’s training requirements. We take time to understand the organisation’s vision, mission, strategic objectives, and the challenges they face. This ensures that the learning solutions we develop are grounded in a deep understanding of both the organisational context and the knowledge gaps to be bridged.
Working collaboratively with our clients, the BEEC team designs and delivers tailor-made training programmes that are practical, relevant, and results-driven. These customised solutions not only enhance the skills of participants but also align with the overall growth and transformation goals of the organisation.
Over the years, BEEC has successfully delivered a wide range of specialised, tailor-made courses to blue-chip companies, government ministries and their agencies, as well as leading private sector organisations in Nigeria and across Africa. Our proven expertise ensures that every training intervention adds measurable value and drives sustainable impact.
Training Programmes Offered by BEEC
To be awarded the BEEC Professional Diploma, candidates must meet the following requirements:
1. Examination Requirements
Candidates must pass all subjects in both the Professional Certificate and Professional Diploma examinations.
Exemptions may be granted in relevant subjects previously covered in earlier qualifications.
Example: A holder of a First Degree in Mass Communication will be exempted from the Communication Theory and Practice paper.
No exemptions are granted at the Professional Diploma level.
2. Structure of the BEEC Qualification
The BEEC qualification consists of four stages:
Group Foundation (Part 1)
Professional Certificate (Part 2)
Professional Certificate (Part 3)
Professional Diploma (Part 4)
3. Duration of Study
The Foundation Certificate, Professional Certificate, and Professional Diploma require intensive study over a total period of five (5) years.
4. Stage Details
Group Foundation (Part 1)
Comprises five (5) examination subjects.
Taught and examined at OND-level equivalent.
Upon successful completion, candidates are awarded the Group Foundation Certificate, qualifying them to proceed to Parts 2 and 3.
Professional Certificate (Parts 2 & 3)
Comprises ten (10) examination subjects in total.
Taught and examined at University First-Degree level.
Candidates may take all ten subjects in one sitting if desired.
Any referred subject must be re-taken until passed.
On successful completion, candidates are awarded the Professional Certificate.
All ten subjects must be passed before applying for the Professional Diploma examination.
Professional Diploma (Part 4)
Taught and examined at Postgraduate level.
Represents the highest qualification awarded by BEEC.
No subject exemptions are granted at this level.
Our Training Approach
BEEC’s training programmes and professional qualifications have earned recognition and endorsement from some of the most respected public relations bodies at both national and international levels. These endorsements affirm the credibility, quality, and global relevance of BEEC’s curriculum, ensuring that participants receive qualifications that are widely acknowledged across industries and borders.
The following professional associations have formally endorsed BEEC:
- International Public Relations Association (IPRA)– the world’s most influential network for senior PR professionals, setting global standards for ethics, practice, and professional development in public relations.
- African Public Relations Association (APRA)– the umbrella body for PR practitioners across Africa, dedicated to advancing excellence, professionalism, and best practices in communication within the continent.
- Nigerian Institute of Public Relations (NIPR)– the regulatory body for public relations practice in Nigeria, responsible for maintaining ethical standards, accrediting professionals, and fostering continuous learning in the field.
- Through these endorsements, BEEC demonstrates its commitment to delivering training that meets international benchmarks, empowering its graduates with qualifications that enhance their professional recognition, career mobility, and credibilityin both local and global contexts.
National & International Public Relation AssociationEndorsement
BEEC’s training programmes and professional qualifications have earned recognition and endorsement from some of the most respected public relations bodies at both national and international levels. These endorsements affirm the credibility, quality, and global relevance of BEEC’s curriculum, ensuring that participants receive qualifications that are widely acknowledged across industries and borders.
The following professional associations have formally endorsed BEEC:
International Public Relations Association (IPRA) – the world’s most influential network for senior PR professionals, setting global standards for ethics, practice, and professional development in public relations.
African Public Relations Association (APRA) – the umbrella body for PR practitioners across Africa, dedicated to advancing excellence, professionalism, and best practices in communication within the continent.
Nigerian Institute of Public Relations (NIPR) – the regulatory body for public relations practice in Nigeria, responsible for maintaining ethical standards, accrediting professionals, and fostering continuous learning in the field.
Through these endorsements, BEEC demonstrates its commitment to delivering training that meets international benchmarks, empowering its graduates with qualifications that enhance their professional recognition, career mobility, and credibility in both local and global contexts.
BEEC EXAMS QUALIFICATIONS DIRECTORATE
BEEC PROFFESSIONAL CERTIFICATE & DIPLOMA EXAMS
PROFESSIONAL CERTIFICATE EXAMINATION
| Course Code | Subject Title | Credit Load | Part | Status |
|---|---|---|---|---|
| PCE 2001 | Theory of Public Relations | 3 | II | Compulsory |
| PCE 2002 | Business Administration | 3 | II | Compulsory |
| PCE 2003 | Sociology & Industrial Psychology | 3 | II | Compulsory |
| PCE 2004 | Media Methods, New Media and Digital Public Relations | 3 | II | Compulsory |
| PCE 2005 | Communications Theories and Practice | 3 | II |
BEEC QUALIFICATION PREOCESS
To be awarded the BEEC Professional Diploma, candidates must meet the following requirements:
1. Examination Requirements
Candidates must pass all subjects in both the Professional Certificate and Professional Diploma examinations.
Exemptions may be granted in relevant subjects previously covered in earlier qualifications.
Example: A holder of a First Degree in Mass Communication will be exempted from the Communication Theory and Practice paper.
No exemptions are granted at the Professional Diploma level.
2. Structure of the BEEC Qualification
The BEEC qualification consists of four stages:
Group Foundation (Part 1)
Professional Certificate (Part 2)
Professional Certificate (Part 3)
Professional Diploma (Part 4)
3. Duration of Study
The Foundation Certificate, Professional Certificate, and Professional Diploma require intensive study over a total period of five (5) years.
4. Stage Details
Group Foundation (Part 1)
Comprises five (5) examination subjects.
Taught and examined at OND-level equivalent.
Upon successful completion, candidates are awarded the Group Foundation Certificate, qualifying them to proceed to Parts 2 and 3.
Professional Certificate (Parts 2 & 3)
Comprises ten (10) examination subjects in total.
Taught and examined at University First-Degree level.
Candidates may take all ten subjects in one sitting if desired.
Any referred subject must be re-taken until passed.
On successful completion, candidates are awarded the Professional Certificate.
All ten subjects must be passed before applying for the Professional Diploma examination.
Professional Diploma (Part 4)
Taught and examined at Postgraduate level.
Represents the highest qualification awarded by BEEC.
No subject exemptions are granted at this level.
PROFESSIONAL DIPLOMA EXAMINATION (PART IV)
The Professional Diploma Examination represents the final stage of the BEEC qualification framework. At this level, candidates are required to demonstrate advanced knowledge, critical thinking, and professional expertise in Public Relations and related disciplines. The programme is structured around carefully selected courses that combine theory with practical application, ensuring participants are fully prepared to address complex communication and management challenges in real-world contexts.
Course Structure and Subjects
Each subject carries a credit load of 3 and is compulsory for all candidates:
PDE 4001 – Public Relations Policy, Planning and Strategy (3 Credits)
This course focuses on the formulation, implementation, and evaluation of public relations policies. It equips candidates with the knowledge to design strategic PR plans aligned with organisational objectives and national/global communication standards.PDE 4002 – Risk Issues and Crisis Management (3 Credits)
Candidates are trained to anticipate, analyse, and respond effectively to risks and crises. Emphasis is placed on strategic communication planning, crisis leadership, reputation management, and stakeholder confidence building during high-pressure situations.PDE 4003 – Stakeholder Management and Engagement (3 Credits)
This course explores methods of identifying, prioritising, and engaging stakeholders in ways that build trust and long-term relationships. It develops candidates’ ability to balance competing interests and ensure mutual value creation.PDE 4004 – Corporate Planning, Strategic Thinking & Direction (3 Credits)
Focuses on corporate-level strategies, organisational visioning, and long-term planning. The course enhances candidates’ ability to think strategically, set measurable objectives, and direct organisations toward sustainable success.PDE 4005 – Public Relations in Practice (3 Credits)
A practical, case-study-driven course that consolidates all knowledge gained across previous levels. Candidates are required to analyse real-life public relations situations, apply theory to practice, and develop actionable communication strategies that solve organisational challenges.
Status
All five subjects are compulsory and must be successfully completed for the award of the Professional Diploma in Public Relations.
GROUP FOUNDATION CERTIFICATE EXAMINATION PART 1
| Course Code | Subject Title | Credit Load | Part | Status |
|---|
| GFC 1001 | Business Administration | 3 | 1 | Compulsory |
| GFC 1002 | Business Law | 2 | 1 | Elective |
| GFC 1003 | Business Economics | 2 | 1 | Elective |
| GFC 1004 | Principles of Management | 3 | 1 | Compulsory |
| GFC 1005 | Principles of Advertising | 3 | 1 | Compulsory |
| GFC 1006 | Principles of Marketing | 3 | 1 | Compulsory |
| GFC 1007 | Business English & Writing for Media | 3 | 1 | Compulsory |
| GFC 1008 | Principles of Public Relations | 3 | 1 | Compulsory |
PROFESSIONAL CERTIFICATE EXAMINATION PART 111
| Course Code | Subject Title | Credit Load | Status |
|---|
| PCE 3006 | Business Economics | 3 | Compulsory |
| PCE 3007 | Public Relations Law & Ethics | 3 | Compulsory |
| PCE 3008 | Public Relations in Commerce, Industry & Non-Commercial Organisations | 3 | Compulsory |
| PCE 3009 | Public Relations in Government | 3 | Compulsory |
| PCE 3010* | Research & [Title Incomplete – please provide full subject name] | 3* | Compulsory* |
COURSE PROFESSIONAL DIPLOMA EXAMINATION PART
The Professional Diploma Programme is the highest level of BEEC qualification, taught and assessed at postgraduate standard. It is designed for advanced learners and experienced professionals who have successfully completed the earlier stages of the BEEC qualification pathway. At this level, emphasis is placed on strategic thinking, critical analysis, and the application of public relations knowledge to real-life, case-oriented situations.
Course Structure
The Professional Diploma consists of five compulsory subjects, each carrying a credit load of 3. Collectively, these subjects equip candidates with the expertise required to function effectively at senior and strategic levels of public relations practice.
Subjects Offered:
PDE 4001 – Public Relations Policy, Planning and Strategy (3 Credits, Compulsory)
Focuses on developing, implementing, and evaluating PR policies and long-term strategic communication plans. Candidates learn how to align PR strategies with organisational goals and national/international best practices.PDE 4002 – Risk Issues & Crisis Management (3 Credits, Compulsory)
Equips candidates with the knowledge and skills to identify, assess, and manage potential risks and crises. Emphasis is placed on communication strategies that safeguard organisational reputation and maintain stakeholder trust under pressure.PDE 4003 – Stakeholder Management and Engagement (3 Credits, Compulsory)
Explores methods for identifying, prioritising, and engaging diverse stakeholder groups. Candidates gain the ability to foster collaboration, resolve conflicts, and build sustainable stakeholder relationships.PDE 4004 – Corporate Planning, Strategic Thinking & Direction (3 Credits, Compulsory)
Provides insights into corporate governance, organisational strategy, and strategic leadership. It strengthens the candidate’s capacity to set long-term visions, anticipate challenges, and guide organisations toward sustainable success.PDE 4005 – Public Relations in Practice (3 Credits, Compulsory)
A highly practical course that consolidates theoretical knowledge into actionable strategies. Using real-world case studies, candidates are trained to apply PR principles to complex organisational challenges, ensuring measurable results.
Programme Status
All subjects are compulsory.
Candidates must successfully complete all five courses to be awarded the Professional Diploma in Public Relations.
The programme is designed to prepare graduates for leadership roles in communication, public affairs, corporate strategy, and reputation management across diverse industries.
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