PROGRAMME
Session i
Leveraging the media to deliver the
organisation’s mandate & objectives
Session ii
Social media management and AI strategy
Session iii
Crisis Communication Strategy and Media
Management during Crisis
Session iv
How to maximize media coverage
Session v
Digital Communication Campaign Planning
and Execution
Session vi
Advanced writing for the media
Session vii
Corporate Governance Public Relations:
code of Ethics & the Law
Session viii
Marketing Communication and the media
Session ix
The Effective Press Secretary
Session x
The Media interview:Practical live Session
Session xi
Evaluation and Measurement of Result in
Public Relations & Media Release Practice

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