THEME: Partnering with the Media to Deliver Organisation’s Objectives & Mandate
WHO SHOULD ATTEND?
MEDIA OFFICIALS, PRESS SECRETARIES, PUBLIC RELATIONS AND
COMMUNICATIONS OFFICIALS
Programme
Session i
Leveraging the media to deliver the organisation’s mandate & objectives
Session ii
Social media management and AI strategy
Session iii
Crisis Communication Strategy and Media Management during Crisis
Session iv
How to maximize media coverage
Session v
Digital Communication Campaign Planning and Execution
Session vi
Advanced writing for the media
Session vii
Corporate Governance Public Relations: code of Ethics & the Law
Session viii
Marketing Communication and the media
Session ix
The Effective Press Secretary
Session x
The Media interview:Practical live Session
Session xi
Evaluation and Measurement of Result in Public Relations & Media Release Practice